Differences can make the difference
In November 2005 The Gender Group carried out a survey among ABC1 women in the city of Buenos Aires. The objective was to determine the degree of satisfaction of these women in relation to the way they are considered by certain industries.
A reasonable level of satisfaction should reach a benchmark level of 80%.
The survey was revealing all industries of services surveyed were below this percentage.
In sum, both in Argentina and Canada, where the survey was carried out too, dissatisfaction curves were identical. In fact dissatisfaction of women coincides throughout the Western world and – surprise! – the categories previously aimed exclusively at men are those showing greater dissatisfaction among women.
